Personally, I agree on most of this with Belle (shocking, I know). Sure, the campaign was relatively harmless…but unless I’ve somehow wandered into a parallel dimension, it’s also a rather useless campaign. As Belle points out:
The message being communicated is vague. The aim is to raise awareness of breast cancer. If there is a cancer out there that people are not aware about, it’s not breast cancer. Messages and stories about breast cancer are all over the media. Don’t get me wrong, I think it’s wonderful that this horrible disease is in the mainstream media. I just think that this particular stunt is not necessary as there is so much information about the existence of breast cancer out there being communicated in a far more effective way.
The lack of any actual information on the disease, prevention and detection, or even any appropriate charities just adds to the layers of uselessness. Not to mention that it runs the all too common risk of making people think that by doing something simple they’ve made a meaningful contribution, while in reality all they’ve done is post a Facebook status. It’s hardly going to change the world.